Whiskas confronts a strange rumor: that the food in its bowls could somehow harm the cats who eat it. But Whiskas understands something simple about cats: If they’re healthy, you’ll know.
You’ll see it in the zoomies.
In the midnight sprints.
In the impossible jumps onto places they definitely shouldn’t be.
In the midnight sprints.
In the impossible jumps onto places they definitely shouldn’t be.
Because cats fueled by Whiskas are very much alive, and their owners can’t help but notice. Every leap, sprint, and burst of chaos becomes something undeniable. A proof of life.
Puuurfect Memes:
#BlameItOnWhiskas:
Puuurtein Shake:
At every activation, participants receive a Whiskas-inspired protein shake giveaway designed to give them the same boost of energy their cats get from Whiskas. It playfully extends the campaign idea by letting people fuel up like their cat’s do, just to feel as energetic as them after a Whiskas bowl.
Puuurformance tested:
A human-sized cat park invites people to climb, jump, crawl, and play through oversized obstacles designed to mimic a cat’s daily routine—showing firsthand how exhausting it is to be constantly active. By putting consumers in a cat’s paws, the experience reinforces Whiskas’ message that energetic cats need proper nutrition to keep up with their playful lifestyle.
During the Boston Marathon, Whiskas for Humans protein shakes will be handed out at branded stations placed along the course, giving runners an unexpected energy boost mid-race. By fueling humans the same way Whiskas fuels active cats, the activation brings the campaign to life in a playful, memorable way while reaching an audience that already values stamina and performance.
