dyson
text me back
2025 Portfolio Development
"text me back" is a fun OOH and experiential campaign that casts Dyson fans and heaters as flirtatious exes — sending cheeky text-style messages like “Miss me?” and “Turn me on.” By mimicking familiar phone chats, the work adds personality to sleek tech and invites connection. From subways to interactive walls, the campaign warms up public spaces with humor and charm — reminding people that dyson isn’t just about comfort, it’s about character.
Art Director / Writer: Alba Rovira Ayuso
Instructor: Roger Muller
This project is part of a student portfolio and is displayed for educational and non-commercial purposes only. It may include references to copyrighted materials, including brand names, logos, and visual identities, which are used solely for academic critique, learning, and conceptual exploration. This use is protected under the Fair Use provisions of Section 107 of the U.S. Copyright Act, which allows limited use of copyrighted content for purposes such as education, scholarship, commentary, and research.
All trademarks and copyrights remain the property of their respective owners. No commercial gain is intended, and this work is not affiliated with or endorsed by any brand featured.
Displayed on platforms such as Behance and LinkedIn for the sole purpose of showcasing educational outcomes and design skills in a professional context.