Rivian confronts a strange reality: the world has never had more technology designed to keep us on track. GPS tells us where to go. Roads tell us where to stay. Most electric vehicles behave perfectly inside the lines, but Rivian doesn’t.
It was built for mud, mountains, and for people who think the best part of the road is where it stops.
Because electric shouldn’t just be clean. It should be capable of getting very, very dirty.
Work in progress! (Social media and experiential coming soon)
Copywriter: Alba Rovira Ayuso
Art Director: Alex Hernandez