Purina: Party is over.
This campaign flips the idea of “messy pets” by showing who really causes the chaos; humans. While people stumble home covered in glitter and regret, pets stay calm, loyal, and ready to feast.
It works by celebrating real life, not the curated pet-parent fantasy. Pets aren’t the problem. They’re the ones holding it together while we fall apart.
Target Audience: Pet owners (25–45) who know their animals aren’t perfect — but also know they aren’t either.
