I’m Alba, a copywriter who’s been obsessed with advertising since before I even knew what copywriting was. I was that kid memorizing taglines for fun, then rewriting them in my head because I thought I could do better. Turns out, I never grew out of it.
Now I get to create ads as a career (crazy, isn’t it?), turning research into ideas and writing headlines that make people cry, laugh, pause and think twice. I like the kind of ads that play a little trick on you, those that are not obvious or safe, those that stick into your brain and refuse to leave.
My voice? Bold, witty, and a little unexpected. If the line doesn’t get a “wait… wow,” it’s not ready (or it’s definitely not mine).
Now I get to create ads as a career (crazy, isn’t it?), turning research into ideas and writing headlines that make people cry, laugh, pause and think twice. I like the kind of ads that play a little trick on you, those that are not obvious or safe, those that stick into your brain and refuse to leave.
My voice? Bold, witty, and a little unexpected. If the line doesn’t get a “wait… wow,” it’s not ready (or it’s definitely not mine).
